Tuesday, May 19, 2009

Federated Farmers versus Sex Pistol rocker

Who would have thought it gov? Johnny Rotten, the teeth gnashing, spitting, torn punk rocker who hailed anarchy in the UK has a softer side - in fact the gnarled grizzled face Sex Pistol front man likes his butter - British only apparently.

It's a bit of a comedown for his fans though ain't it? God save the Queen and her fascist regime has now become God save our cows and the products of their bowels.

You see Rotten has become the face of a new British butter advertising campaign that extols the virtue of butter made from only British milk - not like that Kiwi stuff, he reckons.
But he didn't count on Federated Farmers Dairy Vice President Willy Leferink wading into battle.
According to Farmers Weekly UK Leferink has invited Rotten see for himself the way cows are kept down under.

“Never mind the butter, it’s the quality of the milk what counts,” Willy says. “While all milk may contain the same basic properties, Kiwi cows are in a league of their own.
“Grazing outdoors on GM-free grass and natural winter feed makes for happy cows and fantastic-quality milk.”
European Union tariffs were the only barriers holding back sales of New Zealand’s Anchor butter in the UK, he said.
“While I’d like to think of dairy farmers as being the rock stars of the New Zealand economy, I’d be pleased to host that old punk rocker, John Lydon, on my farm.
“Perhaps Mr Lydon could use some of the money he got paid for endorsing the British brand to pay for his flight down under.”
Only hand-crafted but expensive British butter matched New Zealand butter for quality, Mr Leferink claimed.
“New Zealand’s climate and quality pasture means we are in an agricultural sweet spot. British consumers literally taste freedom when they eat New Zealand butter.”
Dairy Crest’s butter advertising campaign featuring Mr Lydon sent sales of English Country Life soaring when it aired on TV screens across Britain.
The commercial reminded shoppers that the butter was made with 100% British milk unlike other brands from New Zealand and Denmark.
It was being supported by a website encouraging people to sign a pledge that they were "proud to buy British".
You can watch one of the ads here: http://www.youtube.com/watch?v=7mSE-Iy_tFY

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