Well for those of you that put on a good $100 000 grand plus of Ravensdown fertiliser each year, of which there are many in Canterbury, you can be assured that your 'friendly' farming co-operative does not value your business at all.
In fact you don't exist...but you already knew that when they decided to ignore the sector and enter the palm kernel market.
But yesterday in the New Zealand Farmer's Weekly what we all knew was confirmed when Ravensdown chief executive Rodney Green ignored the presence of a New Zealand arable sector.
"Thank goodness for Western Australia," he brayed, when talking about the purchase of United Farmers last year, because being nearly all arable farming it apparently brought in a third commodity group to the co-operative, behind dairying and the sheep/beef sector.
Hello Rodders...time to come investigate all the huge spud, onion, processed vegetable, cereal and specialist seed operations that prop up your balance sheet each year because apparently you don't think they exist.
In fact you told Alan Williams that in recent years Ravensdown business has changed from its traditional sheep and beef farmer base to a broadly 50/50 split between sheep/beef and dairying. There was no mention of the arable/horticulture sector.
What an insult and it shows why the arable sector shareholding is being largely ignored by the co-operative. Why on earth do we persist with a co-operative when they do not even value or acknowledge our business?
I know of another fertiliser business that is only too keen to pick us up. May-be it's only when we pull out all the tonnages we put through that Ravensdown and Rodney Green might notice the hole in the balance sheet we were filling.
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